8 Best Clothing Packaging IdeasJames FlickAugust 11, 2023
Packing clothes for customers is crucial if you run an apparel business.
Ideally, your packaging will protect your clothes during shipping as well as showcase your brand’s logo and style. Having a beautiful design, sustainability, and good quality doesn’t have to be sacrificed. You can find packaging that does all of these things!
Create the perfect packaging set for your clothes! Add your logo to shipping boxes, drawstring bags, tissue paper, and stickers. You’ll get exactly what you want!
In the event you own a company that sells women’s apparel, sports equipment, or children’s clothing, your e-commerce products can be shipped using several options.
Clothing packaging ideas can be found here.
Throughout this article, I will discuss both the outer packaging that protects your clothing as well as the inside packaging that makes your products look even better once they are opened by the customer.
The 8 most creative ways to package apparel
Looking for an eco-friendly way to distribute clothes and offer customers a waste-free, enjoyable unboxing experience? Take a look at some excellent packaging ideas that will suit your brand perfectly!
1. Compostable Garment Bags
Your clothes will arrive wrinkle-free if you use a garment bag. It is crucial to consider sustainability when choosing shipping bags for clothes.
Environmental damage can be caused by traditional plastic poly mailers, which are made from petroleum (a non-renewable resource).
Their breakdown in landfills can take over a thousand years, releasing harmful chemicals. That’s why they’re less popular today.
Packing clothes or accessories in clear compostable packaging is an eco-friendly alternative.
It optimizes the space inside the package while keeping your items safe while letting your customers see what they ordered.
Both at home and at work, compostable garment bags are biodegradable. A combination of PBAT and corn starch or cassava starch is used to make them.
Depending on the size and quantity of the clothes you’re shipping, compostable bags are available in different sizes and break down in 180 days or 90 days, depending on the type of compost.
2. Recycled Hang Tags
Isn’t it a good idea to include a hang tag on your clothing? Small details can make a big difference.
You can customize hang tags to display clothing size, your social media accounts, usage instructions, or a QR code linking to your website.
You can use them to provide additional information and spread the word about your brand.
When you sell clothes that are special, made locally, or are made with eco-friendly materials, clothing tags highlight these features and let customers know what makes them different.
Additionally, you can customize orders or create exclusive seasonal items.
The versatility of recycled hang tags allows you to personalize them on either side.
Moreover, these tags are entirely made from recycled materials, and once they’re used, you can compost or recycle them, so there’s no need to worry about creating waste.
Putting a QR code inside the tag will allow customers to visit your brand’s website or a page with recycling information will demonstrate your commitment to sustainability. Display your logo proudly on the outside!
3. Compostable Mailers
It is best to choose a sustainable mailing bag when shipping your clothes.
More than half of the waste in our landfills is plastic packaging, and plastic poly mailers contribute significantly to this problem. As a result, they take a long time to biodegrade, adding to the waste problem.
Nowadays, customers prefer sustainable options such as compostable or recycled poly mailer bags.
As long as the packaging is disposed of ethically and appropriately, it’s a win-win situation for everyone!
When used at home, these bags will break down after six months, and when used in a commercial environment, they will break down after three months.
Since they are strong and flexible, they are ideal for shipping clothes.
4. Custom Tissue Paper
A great reason why clothing and accessory brands choose branded tissue paper is because it’s affordable and easy to use! The attractive packaging makes your clothes look even better and showcases your brand.
Tissue paper is also great for shipping products safely because it adds an extra layer of protection without adding much weight.
We use paper that has been certified by the Forest Stewardship Council (FSC).
There are no harmful ingredients such as acid, lignin, or sulfur in it. In addition to lasting longer, this paper breaks down more easily when composted since it’s not acidic.
To create an eco-friendly shopping experience, you can recycle or compost it after you’ve used it.
5. Custom Boxes
The best way to package your clothes is with customized boxes rather than a regular mailing bag.
The boxes are made of sturdy corrugated cardboard, so they don’t bend or move like bags.
When shipping delicate items like jewelry or accessories, this is especially useful.
Customized boxes add a special touch to the unboxing experience for your customers.
Whether you want to personalize them on the outside or inside, custom recycled boxes are the perfect choice! Your clothing brand can be creatively promoted to your customers this way.
After you use these boxes, you can compost them or recycle them with your regular curbside recycling since they are made from fluted cardboard.
For more information about using custom packaging boxes, contact our experts. Feel free to leave a message in the chat box!
6. Custom Tote Bags
The use of personalized tote bags will help your clothing business stand out and become a status symbol for your customers. In addition to being practical, they are also stylish and trendy.
With your logo on these tote bags, you can show your appreciation to your loyal customers and show them how much you value their support. This is a win-win situation for everyone!
When your brand is used and supported by customers, you’ll see the benefits of your branding and marketing efforts.
Before placing your clothing in a box or mailing bag, you wrap it in tote bags.
Your logo on a tote bag creates a positive impression on customers, which leads to more loyalty and support!
When you choose custom tote bags, you don’t have to give up on being eco-friendly. Either 100% organic cotton or a blend of organic cotton certified by the Global Organic Textile Standard is used in the production of these garments.
It is possible to use these totes for a variety of purposes, such as grocery shopping, beach shopping, or exercising.
You can reuse them many times instead of throwing them away after just one use. You’ll be helping the environment and reducing waste at the same time!
7. Compostable Shipping Labels
There has been a significant improvement in packaging for e-commerce products in 2022, including shipping labels made from eco-friendly materials.
On sustainable mailers or boxes sent to sorting centers, however, we must be careful with the labels left.
Although these labels may seem small, they can cause problems because they are made of plastic and cannot be recycled or biodegraded. To help the environment, it’s important to consider more sustainable labeling options.
Consider using compostable shipping labels to reduce your environmental impact. Labels like these can be used with compostable packaging and will remain in place for a long time.
It is possible to recycle many shipping labels at home or in a compost environment since they are made from FSC-certified paper. It’s a great way to reduce waste and make your shipping process more environmentally friendly.
8. Seasonal and Limited-Edition Packaging
Packaging for clothing can be designed to correspond with specific seasons or holidays.
Brands can use it to stay relevant, engage customers, and create a cohesive brand experience.
It establishes a deeper connection with consumers when packaging reflects the season’s spirit. As an example:
- Spring: New beginnings are symbolized by vibrant colors, floral patterns, and elements of renewal and growth on the packaging.
- Summer: Seek packaging that evokes summer’s carefree, leisurely days with beachy themes, tropical designs, or bright and cheerful themes.
- Autumn: Seasonal packaging might include earthy, warm tones, autumn leaves, and cozy textures.
- Winter: Wintery landscapes, snowflakes, and holiday symbols can be incorporated into packaging to capture holiday magic and joy.
You can change the packaging design of your clothing to sell it in different ways.
If you own a retail store, you should give your customers a paper bag with your brand logo on it.
Retail stores should consider two-piece boxes for clothing packaging. The clothes are well protected and look attractive.
When you’re done with them, you can reuse or recycle them. Moreover, the box in your closet will keep your clothes safe from damage.
You should design your retail clothing packaging to match your store’s look and make your brand easy to recognize.
In order to protect your brand’s image when selling clothes online, you need special ecommerce packaging. Bags, boxes, and poly mailers can all be used for this purpose.
Paperboard is an excellent material for clothing packaging designs for online products. Despite its lightweight nature, it is strong enough to protect your items during shipping.
This Elegant Roll End Tuck Front Box is an example of a good option. It keeps boxes from being accidentally opened in transit and makes unboxing a fun experience for customers.
You can add brochures, cards, or flyers inside the box with additional information about your brand and the product. When your customers receive their order, they will feel more connected to your brand.
Clothes Packaging Ideas: Final Thoughts
Your clothing packaging ideas have been sparked by this post! The packaging you choose for your fashion business can represent your brand, enhance your customers’ shopping experience, and be disposed of responsibly.
Would you like help designing your packaging to boost sales and enhance your brand?
No matter what shape, logo, label, boxes, flyers, etc., PH can help you create your package. Your preferred clothing packaging can be branded with our comprehensive branding solutions.
The packaging & printing industries are the focus of my research as a senior editor at PH. One of the books I use to gain knowledge about packaging is “Packaging Notes”.